THE ASSOCIATION of Equipment Manufacturers (AEM) has recognized New Holland Construction with the "Measures of Success" marketing award for their Snow Central Campaign.
According to New Holland, its campaign won the award in the category ‘Direct Mail - Single Piece’ for its Snow Central print brochure.
New Holland says as a result of the brochure linking to a website, it registered over 100,000 hits and collected close to 1,000 new leads.
New Holland says the campaign was designed to support snow plowing and landscaping contractors by offering special financing on New Holland skid steer and compact wheel loaders.
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